By Llywellenie Mpasa :
Silver Strikers have hailed the recent jersey branding partnership with Betway as a transformative deal for the team and Malawian football.
The one-year partnership, valued at K65 million, was officially launched in Lilongwe two months ago.
The club’s chief executive officer, Patrick Chimimba, emphasised the potential of the deal, which he said has already begun to yield benefits in their performance both on and off the field.
“This partnership with Betway is not just about financial support; it is about the development and professionalisation of our club,” he said.
Chimimba said since the partnership’s inception, Silver have seen improvements in their performance.
“Betway’s involvement has allowed us to focus more on the technical and tactical aspects of the game. Our players are more motivated and better equipped to perform at their best. This is reflected in our recent match results and the increased morale within the team,” he said.
He said while the club already receives financial support from the Reserve Bank of Malawi, the additional K65 million from Betway has been instrumental in complementing their financial resources.
The partnership is also fostering a stronger connection between the club and its fans.
help the club achieve its full potential
New branded merchandise has been a hit among supporters, enhancing the club’s visibility and generating additional revenue streams.
“The fans are an integral part of our success, and seeing them proudly wearing our new jerseys is a testament to the positive impact this partnership has on the community,” Chimimba said.
Betway Chief Operations Officer Charles Phiri said the company is committed to supporting local sports.
“Our goal is to help the club achieve its full potential and inspire other teams to strive for excellence,” he said.
Phiri added that Silver have a rich history and a strong fan base, which aligns perfectly with Betway’s brand values.
“The performance of Silver in the Premiership has significantly boosted the visibility of our brand. We anticipate that this trend will continue, and we are open to reviewing and potentially extending the contract,” he said.
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