It does not get any better than this. Football Association of Malawi (Fam) and betPawa Friday signed a K273.2 million sponsorship agreement for women’s football.
The signing ceremony took place at Sunbird Capital Hotel in Lilongwe Friday.
This is a landmark sponsorship deal in domestic women’s football.
The sponsorship, which is through the betPawa’s Locker Room Bonus, will directly reward the players and technical staff across 270 matches in the league.
Through the sponsorship, the winning team of each match will get K1.012 million whereas each of the 23 players and three technical staff members will earn K44,000 per game.
This direct financial incentive aims to boost motivation, competitiveness and professionalism in women’s football in Malawi.
In addition to the match bonuses, betPawa will introduce “awards bonus” of K8,700,000 to be shared among outstanding players and the winning team at the end of the season.
The company’s Southern and West Africa Regional Manager CSR and Sports Development Nii Armah Ashong-Katai, said they were passionate about growing sports across Africa and women’s football.
“Through Locker Room Bonus, we aim to empower players and teams by rewarding their hard work and dedication directly. This partnership with Fam reflects our commitment to investing in the future of Malawian football and ensuring that talent is nurtured and celebrated,” Ashong-Katai said.
On his part, Fam First Vice President Madalitso Kuyera hailed the company for the sponsorship, saying it would change the landscape of women’s football in the country.
“This historic sponsorship from betPawa marks a significant milestone for women’s football in Malawi. The Locker Room Bonus program not only provides the much-needed financial support but also inspires our female athletes to strive for greatness.
“We believe this initiative will raise the standard of the game and encourage more young women to pursue football professionally,” Kuyera said.
On her part, National Women’s Football Association (NWFA) Chairperson Adellaide Migogo hailed the company.
“We are very excited. This is a motivation to the girls,” she said.
The sponsorship comes as the Scorchers are on the verge of qualifying for the 2026 Women’s Africa Cup of Nations finals.
They will face Angola in the second and final round of the qualifiers.
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