Standard Bank plc has reiterated its commitment to supporting the creative sector with its contribution of K40 million to this year’s Kumbali Live Music concert to be held on October 12 2024 at Kumbali Country Lodge in Lilongwe.
The move marks an increase from last year’s successful event, where Standard Bank reigned as title sponsor with a contribution of K30 million.
The bank’s head of brand and marketing Tamanda Ng’ombe, said this year’s support builds onto the success of the previous edition that attracted an overwhelmingly positive response.
“As a title sponsor for Kumbali Live, we are excited to build on the previous success and deliver an exceptional musical experience that profiles both local and international talent,” Ng’ombe said.
She further said: “We believe in the power of the arts, music and culture to create jobs, engage the youth and profile Malawi”.
Meanwhile, she has said that Standard Bank is investing in the creative sector under the theme ‘Joy of the Arts that focuses on building capacity within the industries and celebrating as the bank clocks 55 years in Malawi’.
“This year, we celebrate 55 years of Standard Bank in Malawi and are committed to ensuring that everyone celebrates with us. Joy of the Arts is our way of engaging the wider community in an industry that brings joy, embodies celebration and shines a light on Malawi,” Ng’ombe said.
She said the mission is in line with “our purpose: Malawi is our home, and we drive her growth”.
“We are delighted to increase our sponsorship this year and contribute to making this event even bigger and better,” she said.
Kumbali Lodge General Manager Ian D’heygere said this year’s concert will feature an exciting lineup of local and international musicians, offering a platform where cultures interact for a common goal.
“We are thrilled to continue our partnership with Standard Bank for this year’s Kumbali Live Festival. This collaboration is invaluable to us, as it aligns perfectly with our shared objectives of fostering cultural exchange, promoting local talent and providing a platform for artists to showcase their work,” D’heygere said.
He said that Standard Bank’s support legitimises the festival and builds trust between Kumbali and music lovers.
“This partnership goes beyond financial assistance but also lends legitimacy to the festival by connecting Standard Bank’s powerful brand with that of Kumbali. It is very difficult to make the arts sector a sustainable one, and corporate partners like Standard Bank play a key role in this endeveour,” D’heygere said.
The general manager expressed gratitude to the bank saying the support allows Kumbali Country Lodge to elevate the festival’s quality and reach, ensuring a memorable experience for all attendees.
“We deeply appreciate the bank’s commitment to the arts and culture and their continued investment in our vision. We believe in the power of music to bring people together and create lasting positive impacts,” he said.
The inaugural event in November last year saw South African singer, performer and songwriter Ami Faku share the stage with local acts Lawi and George Kalukusha.
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