By Benadetta Chiwanda Mia:
Following the launch of a campaign dubbed ‘Zikumveka Kumbuyoko’ last year, Nico Group has enhanced efforts premised on equipping Malawians with knowledge on finance.
Adding to the financial training series it has been running, the firm has added touch points that will be rolled out this year, according to Nico Group Head of Marketing and Customer Experience Lorraine Mlenga.
“This year, we will continue running our financial literacy series on local TV, but also working with schools, and various institutions that have a common goal of empowering Malawians in the financial space…,” she said.
The campaign will simplify personal savings and investment, insurance and retirement planning, among other things.
It is also aimed at contributing to the national financial inclusion agenda.
The firm says in a statement that the campaign is partly inspired by the widespread knowledge gap in financial matters.
The campaign will be delivered through a series of engaging educational sessions designed to reach out to people from all walks of life, including entrepreneurs, salaried workers and informal sector traders.
Through relatable storytelling, practical examples and interactive discussions, participants are expected to gain a deeper understanding of financial planning and security.
At the heart of the campaign is the ‘Child Teacher’, a key character who would break down financial concepts into simple, easy-to-understand lessons.
Each session will focus on different aspects of financial management, starting with pensions, helping people prepare for retirement by understanding the importance of long-term savings.
It will then move on to general insurance, covering issues such as protection for assets and businesses, before tackling the issue of life insurance, which ensures financial security for families.
The campaign will also educate the public on investments, showing how to grow wealth over time.
By using a mix of real-life scenarios, humour and expert insights, ‘Zikumveka Kumbuyoko’ aims to change the way Malawians think about money.
The campaign will be accessible across various media platforms, including radio, television and digital channels, ensuring that as many people as possible can benefit from the knowledge being shared.
“The quality of decisions people make on money is determined by the money knowledge that one has. Our goal is to help people from all walks of life to make good, sustainable and informed decisions about their financial future. We want everyone to have a better financial future,” Mlenga said. As the ‘Zikumveka Kumbuyoko’ campaign unfolds, Malawians are encouraged to participate actively, ask questions and apply the lessons to their daily lives and to take control of their financial destinies.
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